Independent, full-service advertising agency Cornett is expanding its already substantive strategic offering with the hiring of Ginger Smithwick, SVP, director of Strategy, and Ellie Kangur, brand strategist, CEO and owner Christy Hiler announced today. Smithwick has more than 20 years experience exploring the why behind consumer behavior—and crafting strategies to change them for some of the biggest brands in […]
VeraViews, an open-ledger advertising ecosystem designed to prevent ad fraud, is proud to announce its partnership with AIREV, an AI specialist, to launch a groundbreaking initiative in the United Arab Emirates (UAE). VeraViews and AIREV will combine their expertise in Web3 and AI to tackle ad fraud, a pervasive issue in digital advertising. According to […]
DUDE today announce that London CEO Francesca Spitali and London Executive Creative Director Curro Piqueras have been promoted to partners in DUDE London to work in alignment with the group’s central leadership team in Milan. Francesca and Curro’s expertise and creative talents have been pivotal to DUDE‘s growth of the London office. Under their leadership […]
AnalogFolk is calling on the industry to participate in recommending outstanding diverse and female creative talent to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to […]
Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort Senior services agency, Varsity, has been selected as the agency of record for Wichita, Kansas-based senior living community, Larksfield Place. The competitive win followed an RFP process that involved several other marketing firms. The multi-year project involves branding research, sales consulting, development […]
Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]
Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new Planning Directors, Ipeknaz Erel and Rebecca Priest. Erel, an industry rising star and diversity champion named on the IPA iList 2024 shortlist joins from McCann London and […]
Utiq’s first-party identifier now available within Index platform in multiple global markets Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Index now supports the passthrough of Utiq’s first party identifier […]
By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]
THEY WILL BE JOINING THE MANY’S CONNECTIONS TEAM ALONG WITH BRYAN AHIR AS DIGITAL MEDIA SUPERVISOR AND ALEXANDRA BENAVIDES AS INSIGHTS ANALYST The Many has announced the hiring of Reza Rostampisheh as Group Strategy Director, Gary Stentz as Senior Analytics Director, Bryan Ahir as Digital Media Supervisor and Alexandra Benavides as Insights Analyst joining the Connections team at […]
