Hue & Cry | Certified B Corp announces the appointment of Mike Beukes as Executive Creative Director. Beukes brings with him over 20 years of experience leading creative across iconic brands including Sony, Mastercard, Pepsi and Glenfiddich. Beukes has worked for multiple world-renowned agencies over the past two decades, including Saatchi & Saatchi, TBWA, Publicis, Engine, and […]
Jordan focuses on the intersection of business acumen and transformative creative to drive the #1 U.S. B2B agency into the future Bader Rutter announced today David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of the board of […]
Kate Allsop from The&Partnership joins as Group Creative LeadDave Robinson, ex adam&eveDDB joins as Group Design Lead Specsavers Creative continues to bolster its inhouse team with senior hires and promotions as it scales to meet the global needs of the business. Creative Director, Richard James is promoted to the new role of Global Creative Director. […]
New role for marketing expert comes after serving as SVP since 2021 Robert W. Sprague, founder and CEO of full-service creative agency Yes&, today announced the promotion of Debbie Bates-Schrott to chief marketing officer. Bates-Schrott has served as SVP since 2021. In this new CMO role, she is tasked with overseeing a team that promotes brand awareness, engages with […]
GroupM’s carbon calculator now includes SeenThis technology following partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15m smartphones GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and […]
Following a competitive pitch led by The AA, The Gate has been selected to oversee all its CRM activities. Other shortlisted agencies included Five by Five, Iris and TMW Unlimited. This win builds on The Gate’s appointment as lead Creative Agency for The AA in 2022 and brings together the brand and customer experience. The […]
Primal Pet Group—established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats—has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand and spearhead a complete digital transformation for its growing portfolio. The innovative provider of premium pet foods tasked Brandon in April […]
Agency of Outdoor Enthusiasts Charged with Massive Scope of Work Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors—a digital marketing agency specializing in the outdoor industry—with a massive undertaking to launch in late summer/early fall. The broad initiative includes a […]
Independent brand design agency Vault49 share news of its latest hires in New York: Kate McTigue, who joins as Strategy Director, and Martha Kirby, Senior Client Director. Joining from TRIPTK, where she worked on brands including Nike, Beam-Suntory, and Supreme, Kate will initially collaborate with Vault49‘s clients in North America, including Diageo and PepsiCo. Meg […]
June 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]