Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly

<strong>Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly</strong>

Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work.  The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]

ADDITION RELEASES SUPER BOWL SPOT GENERATOR

<strong>ADDITION RELEASES SUPER BOWL SPOT GENERATOR</strong>

Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator.  “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]

IS AI REALLY ‘UNCREATIVE’?

<strong>IS AI REALLY ‘UNCREATIVE’?</strong>

Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB.  ‘The Uncreative Agency’ is […]

Cyanite launches technology that can find music based on full text for the first time

<strong>Cyanite launches technology that can find music based on full text for the first time</strong>

Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]

Hardee’s Show What Ai CAN’T do

<strong>Hardee’s Show What Ai CAN’T do</strong>

Ai is the word du jour, the topic of the moment.  Everyone is talking about Ai and its capability.  Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how Ai can replace human creativity.  This moment […]

SMAKK’s Branding for AI-Powered Audo Platform Embodies the New Culture of Learning

<strong>SMAKK’s Branding for AI-Powered Audo Platform Embodies the New Culture of Learning</strong>

An evolving job market has resulted in a new, skills-focused culture of education, since typical paths like college are no longer a direct passport to securing work. Addressing these  challenges is Audo, who partnered with branding and marketing agency SMAKK to create a humanistic identity as meaningful as its mission – to bridge the gap […]

adam&eveDDB and Crisis make homelessness ‘Impossible to Ignore’ this Christmas

<strong>adam&eveDDB and Crisis make homelessness ‘Impossible to Ignore’ this Christmas</strong>

• Hyper-real, 4.3-metre-tall sculpture depicting homelessness unveiled today by charity Crisis at Kings Cross station • Sculpture by artist Sophie de Oliveria Barata, working with Creative Giants and adam&eveDDB, uses AI face mapping technology to combine facial features of seventeen real people who have experienced homelessness • Christmas fundraising campaign highlights that homelessness can’t be […]

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

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