Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]
Although we live in the age of information, having too much information – and not being able to make sense of it – can be overwhelming. For companies that receive large amounts of media coverage every month, analysing this information can provide them with valuable insights that can shape their business strategies. Focal Points has […]
Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels. Overall, the most used emojis to describe the heatwave, […]
Glasgow Warriors have linked up with GumGum Sports to track and capture the full sponsorship value of its partners across broadcast and social media. The partnership with GumGum Sports – an artificial intelligence company with particular expertise in computer vision – will allow Glasgow Warriors to accurately track the value of the sponsorships they offer […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]