M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick. M∙A∙C announced in 1994 that every cent of the selling price of M∙A∙C VIVA GLAM Lipstick would be donated to the M∙A∙C AIDS Fund, which will be renamed the M∙A∙C VIVA […]
Most people have stopped worrying about AIDS. Admittedly, there are enough other things to worry about in 2018… But the fact is that most people think the epidemic is over. However, this assumption is wrong. In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and […]
In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]
Taking advantage of the World AIDS day, Fundación Huésped and Wunderman BA launched a new campaign to enhance awareness and remark that the issue is still active. The campaign called “Living Statistics,” was based on the classic iconography of statistics and the colour related to HIV. In several areas of the city of Buenos Aires, […]