McCann’s campaign takes on supermarket schemes to showcase Aldi’s loyalty to customers Aldi’s latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creative from McCann Manchester shows shoppers that with Aldi you don’t need to sign […]
Following romantic Christmas cliffhangers and stag do adventures, one final question remains: will Kevin and Katie the Carrot make it down the aisle for the most highly anticipated wedding of the year? Developed by McCann in Manchester, in a whirlwind of festive heroism, best man Kelvin the Carrot succeeds in bringing Kevin back just in […]
This week, Clarion launched a world first – in partnership with Aldi, created the world’s first-ever lickable Pigs in Blankets wrapping paper; a deliciously daring idea that’s captivated the nation and sent festive cheer (and flavour!) soaring. Aldi came to us with yet another fun brief: how can we go big on the new Specially […]
Aldi is celebrating 10 years of Kevin the Carrot – and his on-screen proposal to Katie – with the launch of a limited collection of ‘Carrot’ gold engagement rings, after new research revealed the nation’s romantic priorities. Clarion team worked with Aldi and British jeweller Jessica Flinn Fine Jewellery to create the rings, and the […]
The nation’s favourite carrot returns to save Christmas in new festive TV advert from Aldi The new advert will premiere at 00:01 on Monday 4th November Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village […]
He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]
Clarion will feature as part of brand-new Channel 4 show, Aldi’s Christmas Secrets, airing Monday 18th December at 9pm. The communications agency is captured behind the scenes as it brainstorms, plans and executes the nation’s first ever bottomless Pigs in Blankets Restaurant, after being briefed by Aldi to create brand love in the run up […]
Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]
To make sure that Aldi had the news agenda all wrapped up for Christmas, the Clarion team set-about ideating and developing the nation’s first bottomless Pigs in Blankets Restaurant – the ultimate experience for pig in blanket enthusiasts. Located in North London’s Camden Passage (N1), the exclusive restaurant will allow fans to Press for PIBs and indulge in a six-course menu of Aldi’s biggest pigs in blankets range to date. Better yet, the menu […]
Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1, the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]