Forget a subtle splash of gravy on a Sunday roast — Edinburgh residents are giving it a starring role at their weddings, Liverpudlians are drinking it and Londoners are pouring it over their breakfast. That’s according to new research from the nation’s cheapest supermarket, Aldi, which surveyed 2,000 UK adults to uncover the nation’s highly […]
McCann’s specialist social and influencer division; McCann Content Studios helped Aldi turn quick reactions and unmistakable humour into a World Cup win – without paying a penny to FIFA. Aldi and McCann Content Studios have topped retail’s World Cup creator conversation, with independent research finding that the supermarket generated the largest creator share of voice of […]
McCann’s campaign takes on supermarket schemes to showcase Aldi’s loyalty to customers Aldi’s latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creative from McCann Manchester shows shoppers that with Aldi you don’t need to sign […]
Following romantic Christmas cliffhangers and stag do adventures, one final question remains: will Kevin and Katie the Carrot make it down the aisle for the most highly anticipated wedding of the year? Developed by McCann in Manchester, in a whirlwind of festive heroism, best man Kelvin the Carrot succeeds in bringing Kevin back just in […]
This week, Clarion launched a world first – in partnership with Aldi, created the world’s first-ever lickable Pigs in Blankets wrapping paper; a deliciously daring idea that’s captivated the nation and sent festive cheer (and flavour!) soaring. Aldi came to us with yet another fun brief: how can we go big on the new Specially […]
Aldi is celebrating 10 years of Kevin the Carrot – and his on-screen proposal to Katie – with the launch of a limited collection of ‘Carrot’ gold engagement rings, after new research revealed the nation’s romantic priorities. Clarion team worked with Aldi and British jeweller Jessica Flinn Fine Jewellery to create the rings, and the […]
The nation’s favourite carrot returns to save Christmas in new festive TV advert from Aldi The new advert will premiere at 00:01 on Monday 4th November Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village […]
He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]
Clarion will feature as part of brand-new Channel 4 show, Aldi’s Christmas Secrets, airing Monday 18th December at 9pm. The communications agency is captured behind the scenes as it brainstorms, plans and executes the nation’s first ever bottomless Pigs in Blankets Restaurant, after being briefed by Aldi to create brand love in the run up […]
Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]