ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS TO CELEBRATE KEVIN THE CARROT’S FESTIVE PROPOSAL IN NEW CHRISTMAS AD

• 43% of Brits love novelty ring designs, with almost one in five happy to propose – or be proposed to – with one new research* reveals
• A third (33%) believe Christmas proposals are ‘magical’ and 29% say it would be ‘the best present ever’
• Aldi’s free, limited-edition ‘Carrot’ gold engagement rings available via competition from 5th November

Aldi is celebrating 10 years of Kevin the Carrot – and his on-screen proposal to Katie – with the launch of a limited collection of ‘Carrot’ gold engagement rings, after new research revealed the nation’s romantic priorities.

Clarion team worked with Aldi and British jeweller Jessica Flinn Fine Jewellery to create the rings, and the design centres a carrot-shaped orange cubic zirconia with marquise peridot accents – a playful, photogenic twist for proposal season.

A poll* of 2,000 adults revealed 33 per cent believe Christmas proposals are ‘magical’, while almost three in 10 (29 per cent) said that if their partner popped the question over the festive season, it would be ‘the best present ever.’

A quiet and casual proposal topped the list as the most romantic (24 per cent), followed closely by getting down on one knee abroad (23 per cent). For six per cent, a pet delivering the ring would be the ultimate romantic moment. 

When asked to name the most memorable on-screen proposals, and romantic scenes, The Notebook’s kiss in the rain took the top spot (12 per cent), followed by Chandler’s candlelit proposal to Monica in Friends (nine per cent), Julia Roberts’ ‘I’m just a girl’ speech in Notting Hill (nine per cent), and Love Actually’s cue card scene (nine per cent).

The research* also found nearly half of Brits would happily say ‘yes’ to a £10 engagement ring, with 43 per cent loving novelty designs and almost one in five happy to propose – or be proposed to – with one.

In a world where celebrity proposals are making headlines with dazzling 10carat rocks – like Taylor Swift’s recent sparkler – Aldi is proving there’s room for more carrot and less carat.

To mark Kevin’s milestone anniversary and his engagement to Katie, Aldi has launched the exclusive ‘Carrot’ gold engagement rings, available free, via a shopper competition from 5th November. 

Crafted in collaboration with British jeweller Jessica Flinn Fine Jewellery, each ring features a carrot-shaped orange cubic zirconia, flanked by two marquise peridot accents – a nod to Kevin’s leafy top.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “This is the next step in Kevin and Katie’s journey, so we wanted to create something truly unique to commemorate the carrot couples’ love story – and what better way than with a truly unique ‘carrot’ ring.

It’s heartwarming to see that when it comes to real romance people are looking beyond the price tag and to the heart. And if Kevin’s taught us anything over the past decade, it’s that love comes in all shapes and sizes – and sometimes with a leafy top!”

This year’s Christmas campaign is a three-part love story, with the first ad teasing Kevin’s romantic proposal to Katie. The engagement may have set hearts racing, but there’s more to come – shoppers should keep their eyes peeled for the next chapter to see if wedding bells are ringing… or if there’s a twist in the tale. 

Aldi’s ‘Carrot’ gold engagement ring competition runs from 00:01 on 5th November to 11:59pm to 19th November. Full terms and conditions available here.

* Survey conducted by OnePoll. Demographic: 2,000 UK respondents. Sample date: 03.10.2025 – 07.10.2025

Source: Aldi

  Aldi, Campaign, Christmas, Limited-Edition, Marketing, PR, UK