When Natural Balance® Pet Foods, Inc. approached Nail Communications to help them re-launch their brand, Nail noticed something unusual about them: they make their dog food for dogs. And their cat food for cats. This may not seem odd, but Nail observed that the pet food category had become a marketing battleground —leveraging trendy diet […]
Saving for college feels much different in the middle of an economic downturn. In their newest campaign for the Rhode Island Treasurer’s Office, NAIL Communications puts 529 college savings plans into a perspective that fits the world that we are living in today. “Putting aside money is painful in the best of times, let alone […]
New name more memorable, strengthens ties to Tufts Medical Center
Changing its name from Floating Hospital for Children to Tufts Children’s Hospital has given the125 year-old hospital an opportunity to re-introduce itself to the community. A new campaign from Providence, RI-based Nail Communications aims to position the hospital uniquely in the market by putting a spotlight on their unique approach to treating childhood disease. “This […]