Although we live in the age of information, having too much information – and not being able to make sense of it – can be overwhelming. For companies that receive large amounts of media coverage every month, analysing this information can provide them with valuable insights that can shape their business strategies. Focal Points has […]
WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
Leading social analytics platform, Brandwatch, has unveiled its Social Intelligence Maturity Model (SIMM), offering a way to measure the value of a businesses’ social strategy and guide its growth into the future. Applying this model to a free Social Intelligence Maturity Assessment, the interactive survey evaluates the sophistication of a company’s social strategy, then aggregates […]