Animal – Marketing Communication News

Reebok Outdoor Ad Lets You Win a Pair of Shoes if You Run Fast Enough

By newsroom on March 2, 2016 Latest, Marketing, Media

In an effort to promote its new ZPump 2.0 running shoes, Reebok created an outdoor ad that allowed pedestrians to win a free pair of shoes—provided they could run fast enough. Installed in Stockholm, Sweden, the outdoor ad by creative agency Animal, came equipped with a built-in tracker that could detect and measure the speed of […]

Unilever’s Crowd-Sourced Peperami Campaign

By newsroom on September 4, 2013 Advertising, Marketing

Unilever has teamed up with crowd-sourced ideas platform Idea Bounty to generate a new TV and print campaign for its FMCG brand Peperami. In order to re-launch the Peperami brand mascot ‘the animal’, the first time the mascot will be seen on TV screens since 2012, Unilever is offering a $10,000 prize for the best […]