Unilever’s Crowd-Sourced Peperami Campaign

Unilever has teamed up with crowd-sourced ideas platform Idea Bounty to generate a new TV and print campaign for its FMCG brand Peperami.

In order to re-launch the Peperami brand mascot ‘the animal’, the first time the mascot will be seen on TV screens since 2012, Unilever is offering a $10,000 prize for the best creative idea, which will be turned into the new brand campaign.

Aspiring creatives can enter by registering at www.ideabounty.com where the full brief is detailed. The closing date for all entries is 29th September 2013 and winner/s will be announced four weeks later.

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