Campaign Calls On Tourists to Avoid Cruel Donkey and Mule 'Taxi' Rides
After Santorini officials refused to run adverts highlighting the suffering of donkeys and mules used as “taxis” on the Greek island, PETA Germany – refusing to be silenced – has bombarded neighbouring ports, ferries, taxis, buses, billboards, and cargo bikes with the powerful campaign. Over 100 adverts reading, “Help stop cruelty: please don’t ride the donkeys […]
Would you watch football if injured players were shot by medics after a match? So why support horse racing? This is the question posed by an animal welfare charity in a hard-hitting film highlighting the number of injured horses destroyed by vets on race courses. The League Against Cruel Sports film – released in response […]
Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]