Blue State Digital creates ‘Make Food Kinder’ campaign for animal rights charity Four Paws

Blue State Digital creates ‘Make Food  Kinder’ campaign for animal rights charity Four Paws

Global animal rights charity Four Paws, has appointed Blue State Digital to create a campaign to improve animal welfare across the UK, following a five-way pitch. The digital campaign, called ‘Make Food Kinder,’ aims to empower consumers with information about what their local authority is doing to establish or improve animal welfare practices. The message […]

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

 Brands and marketing execs are coming under fire for using animals in advertising, particularly fashionable flat-faced dogs like Pugs, Frenchies and English Bulldogs. Heinz, Costa, Comic Relief, HSBC and most recently Three UK with their Snapchat ‘Puggerfly’ have attracted criticism for using these breeds in their ad campaigns. Many claim they’re adding to the […]