If you’re passionate about soccer, it’s certain you know the UEFA Champions League. And specially its anthem’s powerful melody. Since 1992, the best clubs in Europe enter the competition’s pitches listening to the anthem’s verses sang in english, german and french: the official languages of UEFA. As the entity’s official website states, “the anthem is […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to […]
Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem†spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion and NFL […]