Emmi Good Day Launches New Sleeker AR Enabled Packaging Experience To Encourage Happy Healthy Lifestyles
Emmi Good Day Launches New Sleeker AR Enabled Packaging Experience To Encourage Happy Healthy Lifestyles
180 LUXE Takes Miss Dior To A New Level Of AR To Help Launch Their #WAKEUPFORLOVE Global Campaign.
180 LUXE Takes Miss Dior To A New Level Of AR To Help Launch Their #WAKEUPFORLOVE Global Campaign.
Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company
As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]
Land Rover take launch of new Defender up a gear
Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product. […]
Cheil restores Great Gate lost for a century using AR and VR
Cheil Worldwide has used augmented reality and virtual reality to bring the Great Gate of the Joseon Dynasty (1392-1897) back to life, more than 104 years after it was destroyed. The Donuimun Gate, one of the Four Great Gates in the City Wall of Seoul, was destroyed in 1915 during the Japanese colonial period. In […]
Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Toyota and Road & Track team to bridge print and augmented reality technology
Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
Pizza Hut Delivery is On a Mission to Dominate Domino’s Deals
Pizza Hut Delivery, in collaboration with creative agency Iris, have launched the ‘Deal Jacker’, a dedicated AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals. The pizza delivery chain is going head-to-head with their biggest rival, to take a bigger slice of the action – showing […]
Verizon Media’s RYOT Studio to bring next-gen content experiences to the UK via Digital Catapult partnership
Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]