INECO Foundation and Wunderman help re-discover memories using old photos for World Alzheimer’s Month

INECO Foundation and Wunderman help re-discover memories using old photos for World Alzheimer’s Month

Across the world, an Alzheimer’s case is detected every three seconds. In Argentina, there are more than 500,000 people with dementia, of which 95% are more than 65 years old. During World Alzheimer’s Month, the INECO foundation (one of the principal players in the fight against the disease in Argentina) launched a project based on […]

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]