THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID
Publicis Groupe and The Trade Desk today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]
PUBLICIS GROUPE WON THE PITCH WITH A BESPOKE AGENCY SOLUTION - ONEL’ORÉAL
L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China. The three-year contract officially commences early 2021. Publicis Groupe created a bespoke agency solution, OneL’Oréal, with data, innovation and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance […]
We at MarComm News received Publicis Groupe’s Annual Wishes with this note: “But after a busy year of transforming and pitching, we didn’t want to add to any of our agencies’ workloads by asking them to help with the Wishes” In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, […]
