● Solace Women’s Aid reveals that it takes six and a half years for a woman
to leave an abusive relationship
● Campaign innovatively uses Twitter’s new ‘hidden replies’ feature to raise awareness around hidden abuse
Today, Solace Women’s Aid (@SolaceWomensAid) is raising awareness around hidden abuse (#HiddenAbuse) – and offering help and support to those it’s happening to – through a ground breaking Twitter campaign. Solace reveals that it takes, on average, six and a half years for a woman to leave an abusive relationship. Controlling and coercive behaviour; cutting […]
Culture change business Utopia has launched a new mental health division, spearheaded by newly-recruited mental health advocate and qualified trainer, Emma Mainoo. This comes after a recent report stated poor mental health has cost UK businesses 16% more over the past three years. Utopia’s new arm offers change programmes such as mental health hacks and […]
On the 28th October, as part of their mission to ensure every child in the world is vaccinated, Unicef have launched a campaign at Waterloo station to recruit commuters in the War on Disease. This interactive activation took place throughout the day at London’s busiest station, which receives around 2.3 million visitors per week. Its […]
A new digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK kicked off nationwide on October 23. #SaveOurSupport is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year, in a process […]
Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The Community. The campaign called “War on disease” outlines Unicef’s ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) […]
On October 19, Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did. The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in […]
Research conducted by Yorkshire Building Society in 2019 found that 15% of people don’t have any savings and 26% of those with savings only have enough saved to last them one month or less. Factors like these heavily contribute to feelings of a lack of security, of anxiety, and even to depression. By developing good […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. The Göteborg Film Festival think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A […]
Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]
