McCann Colombia and CRAC propose “Blind Interviews” to transform recruitment in companies

McCann Colombia and CRAC propose “Blind Interviews” to transform recruitment in companies

Recruitment and selection methods have evolved with the development of a more inclusive and diverse perspective. From the submission of curriculum Vitaes (CVs) without photos, designs of interviews based on the skills and no bias or prejudice about physical appearance of the candidate and more transparent and honest processes that really find the ideal and […]

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester.  Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry announced a pop-up podcast mini-series to celebrate International Women’s Day – Her Hustle. The mini-series was created in keeping with this year’s International Women’s Day theme, #BalanceForBetter, by talking to five influential women about their side hustles and how they manage to balance this with other parts of their lives, whether it be […]

Sea Shepherd uses depictions of tortured animals to fight against plastic in the oceans

Sea Shepherd uses depictions of tortured animals to fight against plastic in the oceans

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. 3D ads have been created in partnership […]

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

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