Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]
The Miami Ad School and The Trevor Project – an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community – recently partnered to create a series of ads highlighting that words can kill. Copywriter Inga-Marie Sorensen devised the tagline ‘Words Can Kill’. The powerful ads show words like “dyke” […]