Rafael Nadal stars a launching campaign for Vivo, one of the most sustainable companies in Brazil, with focus on the B2B target. The goal is to boost the brand’s presence in the corporate market all over Brazil. With the concept “Vivo. Your company goes digital with our partnership”, developed by the agency GALERIA.ag, the campaign features Nadal with […]
New B2B campaign, Directed by Park Village’s Cameron Harris, spotlights Hitachi as a leader in sustainable technology – via a blockbuster action movie that eschews explosions and car chases for sustainable solutions. According to traditional blockbuster action movies, saving the planet is a thrillingly explosive business involving guns, gadgets and car chases. But in real […]
Clarion Communications has today announced the introduction of its Clarion Retailer Collective, an enhanced offering of its retailer panel proposition, featuring a powerful and diverse line up of the UK’s most successful and influential retailers from the world of convenience. As trade experts, Clarion has always provided its clients with invaluable insights from leading retailers […]
B2B Marketing Investment Continues To Increase In 2022
Acquisitions anchor B2B agency’s bold expansion plan in the U.S.
Gravity Global Acquires 9THWONDER B2B And MORSEKODE
JustPremium, Optable and Hybrid Theory will be joining The Digital Voice client roster in Q1 2022
B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins
The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B consulting and marketing services agency focused on enabling the largest cloud services provider brands to differentiate their products and grow revenue. The acquisition will provide an unmatched portfolio of expanded services […]
By Philip Koh, head of strategy, strategic brand design studio Without
Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]
Over 2/3 of all businesses have been negatively impacted; 4 in 10 small businesses fear they won’t survive
Market insight specialist, Savanta, has launched a Business Coronavirus Survey & Tracker to offer business of all sizes ongoing insights into service demand, budgets and confidence during the international health crisis. With a respondent base of over 500 small, medium and large companies in the UK, businesses who subscribe can also add their own bespoke questions to the […]
BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]