BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix.
BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations.
Business Brainz delivers bespoke insight about industries, companies and executives to sales and marketing teams, freeing up to 10% of their time and allowing them to prioritise cost saving activities. The company’s reports are a key enabler for ABM (account based marketing), enterprise sales and B2B demand generation.
Prajwal Gadtaula, founder and managing partner commented: “As a company that empowers B2B sales and marketing teams with insight to win, we could not find a better partner than BBN. The global group of agencies is unmatched in its passion for communications.”
DemandMatrix uses machine learning and narrow-AI to find, catalogue and score hardware and software products for over 13 million companies in 236 countries. With up to five years of technology deployment history, the company identifies accounts and buyers that are in the market for various products each quarter.
Amit Chatterjee, head of business development for EMEA and APAC at DemandMatrix added: “We are excited to be working together through this strategic partnership with BBN. This initiative will allow us to provide world class business insights and intelligence solutions to its extensive technology-focused agencies and customers. We are eager to see the full potential of this setup and how our feature-rich solutions will create a win-win situation through this partnership.”
Annette Fernandes-Poyser, executive director at BBN, commented: “BBN identifies strategic partners and evaluates candidates, seeking those which offer a service that our partnership will value. Strategic partners must be able to operate on an international scale and are serious about joining in the participatory nature of BBN. These two new collaborators will strengthen our overall offering as a global B2B agency and support our partners and clients on a local level.”
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder. The company’s collective knowledge and understanding of communications in the sector is almost impossible to match.
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