Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance

By on    Advertising, Latest, Marketing  

Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance

Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative […]

Boy and His ‘Snuggley’ are Inseparable in New Bank of Ireland Campaign by TBWA\Dublin

By on    Advertising, Latest, Marketing  

Boy and His ‘Snuggley’ are Inseparable in New Bank of Ireland Campaign by TBWA\Dublin

 For most people, their first home won’t be their last. TBWA\Dublin’s new home campaign for Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone. ‘Snuggley’ is a heart-warming TVC that follows a young boy as he experiences […]