Barclays launch Air cabs in London, as part of their commitment to Backing the UK

Barclays launch Air cabs in London, as part of their commitment to Backing the UK

Barclays and Iris have launched a fleet of clean air cabs across London, to support high growth UK business Airlabs. Ten electric Barclays Air cabs have been fitted with Airlabs’ innovative air cleaner, containing unique patented nano-carbon filtration technology, to reduce the impact of London’s high levels of air pollution on drivers and passengers. The […]

International consumers prepared to pay up to 22% more for British goods, according to Barclays

International consumers prepared to pay up to 22% more for British goods, according to Barclays

As Britain prepares to negotiate fresh trade deals abroad, new global research from Barclays Corporate Banking reveals two fifths (39%) of international consumers would be more inclined to buy a product if it displayed the Union Jack. This was especially true for consumers in Asia and the Middle East (India, 67%; UAE, 62%; China, 61%), […]

Barclaycard Experiment urges people to stop waiting and ‘Start Today’

Barclaycard Experiment urges people to stop waiting and ‘Start Today’

Barclaycard launches a nationwide online and social campaign to encourage people who have always wanted to try something new to ‘start today’. The multi-channel campaign debuted on the 20th October across online video and social and marks the second phase of the Barclaycard ‘start today’ campaign. The campaign launches with a 2 minute and 30 second […]

Bartle Bogle Hegarty pulls Barclays spot featuring paedophile

Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]

Major advertisers back BT Sport opening day

Major advertisers back BT Sport opening day

The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]