In 2022, MLB reported that attendance was down by 6%. Baseball skepticism is high and young fans think baseball is slow. In fact, for the first time since MLB was founded 146 years ago, the league instituted a pitch clock to speed up the games. To change perceptions of the game, the San Francisco Giants […]
Ahead of this summer’s anticipated match-up between the Boston Red Sox and the New York Yankees in the the Mitel & MLB Present London Series 19, event promoter, CSM have collaborated with fellow Chime agency, VCCP on a series of social films featuring comedian Jimmy Carr. The comedic spots, which purposely juxtapose the overt and eccentric tropes […]
T-Mobile is launching their new ‘Opening Day’ spot to celebrate MLB Opening Day and the official opening of T-Mobile Park. This spot is the latest in a series of high-performing creative spots from T-Mobile and builds on the ‘T-Mobile Has You Covered’ campaign that launched back in September 2018 and introduced a new tone and […]
Creative agency Young & Laramore have launched two campaign for Louisville Slugger’s Baseball and Fastpitch brands. Each campaign includes print, online video, social and banner ads. Baseball For Slugger’s 2018 launch Young & Laramore developed a campaign around a truth of baseball: every swing no matter a home-run in batting practice or a foul ball in a […]