Through its consumer-facing brand, WOMEN | Bayer, and in partnership with VML Health, the company’s campaign, “Anything but Normal”, challenges the ingrained conditioning around what’s considered “normal” in women’s health. Over 1.5 billion women worldwide, almost 1 in 2, experience women’s health issues. From menstrual pain affecting up to 93% of women, to debilitating menopausal […]
In a campaign supported by major Brazilian fashion brands, Bayer reframes the tiny jeans pocket to remind consumers about the importance of always having an Aspirin on hand
Bayer Comes Up With A New Use For That Little Pocket In Your Jeans
Bayer, a global leader in animal health, has awarded its Companion Animal global account to a combined Proximity and BBDO offering. The decision was made following a competitive review. The assignment includes the Seresto, Advantix, Advantage and Drontal brands and will be led by an integrated team out of Dusseldorf, with additional local market support […]