Creative agency Space has developed a new series of films for the Bundesliga, the German Football League, as part of its drive to grow its global fan base. The films, which feature players from clubs competing in this year’s League, include the strapline “Football – As it’s meant to be”. The films will be showcased […]
Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in the sport. The German sportswear business wants its club teams to be the difference in its neck-and-neck battle with its […]
