With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu, Amazon Prime…) and TV metrics becomes apparent. With YouTube dominating CTV ad spending, traditional TV and AV measurement methods grapple with walled-garden complexities, hindering accurate cross-platform data comparisons within the same campaigns. Beatgrid […]
The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]
Beatgrid, the single-source cross-media audience measurement solution, today announces a partnership with marketing and communications leader PHD Australia. The partnership comes in response to the growing need for single-source cross-platform measurement. Beatgrid addresses one of the most pressing concerns for global brands and marketers today, the accurate measurement for attribution of advertising investments. The partnership […]
Beatgrid, the single-source advertising effectiveness currency, today announces Terrie Brennan as the new Chief Commercial Officer. Terrie brings a wealth of experience and a proven track record of success in the advertising industry. Terrie’s New York based role with Beatgrid follows eight years in London as Nielsen’s European Digital Lead, preceded by 35 years in […]
Author: Daniel Tjondronegoro, Co-Founder of Beatgrid At Beatgrid, a cross media, single source adtech solution, we’ve witnessed an aspect within the industry that’s on the top of everyone’s mind and calling for an answer: managing conflicting data in the TV advertising market. The television advertising market is set to encounter a multitude of measurement currencies, […]
At Beatgrid, an adtech startup focusing on cross-media measurement, we have spent thousands of hours working on campaigns globally to build a product that drives forward into the cookieless world, with trusted, understandable advertising data. Consumer viewing patterns are changing, the rise of streaming has made it easier for the viewer to decide what, when, […]
