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Home»Posts tagged with»Behavioural Science

New online tool makes measuring a company’s tone of voice easy

By newsroom on February 8, 2021   Agency, Innovation, Latest, Marketing  

New online tool makes measuring a company’s tone of voice easy

A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it.   Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]

Costa Coffee tasks Ogilvy UK’s behavioural science practice to help increase coffee cup recycling

By newsroom on October 30, 2018   Agency, Latest, Marketing  

Costa Coffee tasks Ogilvy UK’s behavioural science practice to help increase coffee cup recycling

In the UK alone, over seven million disposable coffee cups are used every day. This equates to over 2.5 billion single-use coffee cups being used and thrown away, every year. Now, Costa Coffee are working toward the ambition of recycling 100 million takeaway cups in the next year, and 500 million cups by 2020 – […]

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