Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

By on    Advertising, Latest, Marketing  

Serviceplan Middle East partners with Bridgestone MEA and Dubai Police and government organisations on road safety and health campaign aimed at the UAE truck driver community.

Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety.  Launching the campaign is an online film sensitively directed by Nixon Freire out of Hanzo Films.  The film […]

Keep Going No Matter What Is The Mantra of New Bridgestone MEA Campaign from Serviceplan Middle East

By on    Advertising, Agency, Latest, Marketing  

First campaign for the iconic tyre brand from Serviceplan Middle East is directed by Douglas Bernardt out of Stink Films

Keep Going No Matter What Is The Mantra of New Bridgestone MEA Campaign from Serviceplan Middle East

After winning the business in January 2019, Serviceplan Group Middle East have created their first major campaign for Bridgestone MEA.  The impetus of the campaign, titled ‘Keep Going No Matter What’, was to create brand affinity for Bridgestone MEA.  Three different Bridgestone tyres are featured in the campaign; the Potenza, Turanza and Dueler: the Turanza […]