Britons seek Harry Redknapp’s advice in BetVictor’s new #HeyHarry campaign

Britons seek Harry Redknapp’s advice in BetVictor’s new #HeyHarry campaign

London-based independent creative agency Mr. President has partnered with BetVictor, one of Europe’s leading online gambling companies, to develop an ad campaign starring the operator’s new brand ambassador, King of the Jungle and football managing legend Harry Redknapp. To share the new partnership, Mr. President tapped into Harry’s known penchant for giving his own brand […]

GambleAware launched ‘Bet Regret’, the UK’s largest safer gambling campaign

GambleAware launched ‘Bet Regret’, the UK’s largest safer gambling campaign

GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – […]

Betfair and Leo Burnett showcase what it means to ‘Play Smart’ with global football superstars

Betfair and Leo Burnett showcase what it means to ‘Play Smart’ with global football superstars

Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’.  Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the […]

Rhodri Giggs stars in new Paddy Power ad mocking brother Ryan, himself and the affair which shocked a Nation

Rhodri Giggs stars in new Paddy Power ad mocking brother Ryan, himself and the affair which shocked a Nation

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions be […]

Recipe develops new campaign for 888casino

Recipe develops new campaign for 888casino

Creative agency Recipe has created new work in its long-running ‘suspense’ campaign for to support the launch of 888casino’s new platform which offers hundreds of new games and a faster, more reliable experience to players. The new site is powered by a brand new gaming platform and web application with a mobile-first approach to the […]

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]

888sport launches new campaign created by Recipe

888sport launches new campaign created by Recipe

Recipe has created a new campaign for multinational online sports gambling company, 888sport. The campaign is a follow-on from the successful ‘Take ‘Em On!’ global campaign that launched in 2016 and encouraged audiences to feel they’re not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers […]

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