Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

Battery Energy Drink Rebrands with a +positively Striking New Identity by bluemarlin

Battery Energy Drink Rebrands with a +positively Striking New Identity by bluemarlin

International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland’s leading brewery Sinebrychoff. Supporting the brand’s new ‘Reach for More’ positioning, the confidently charged new identity is set to hit market in over 20 countries worldwide. For over 20 years, Battery has celebrated strength and determination by […]

Coca-Cola Launches New Global Campaign by Mercado McCann for the FIFA World Cup 2018

Coca-Cola Launches New Global Campaign by Mercado McCann for the FIFA World Cup 2018

After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]

Absolut Launches Global Selfie Campaign for Travellers

Absolut Launches Global Selfie Campaign for Travellers

Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]

The FAB Awards… Food (and Beverage) For Thought

The FAB Awards… Food (and Beverage) For Thought

Recently I was given the opportunity to take on a new role at GSK HQ in London. Living here again after 15 years my first impression is that not much seems to have changed – great curries, crammed Underground, pre-occupation with the royal family, lengthy and repeated discussions on the weather (remains a national pastime) […]

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

Celebrating their 20th edition, The FAB Awards treated their attendees to a day bursting with glitz, glamour, creativity and of course food and beverage! The beautiful and exclusive Hurlingham Club in London, was once again the stage for The FAB Awards Ceremony, where guests were spoilt with cocktails, a delectable three-course dinner and an award or […]

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