Jameson and Pearlfisher London have collaborated with 3 well-respected artists – Claudine O’Sullivan, Alex Mellon and Leonn Ward – to create the much-anticipated, annual Jameson limited edition St Patrick’s Day bottle. Now in its 7th consecutive year, Jameson is known for collaborating with a different artist each year to create its unique and eclectic limited […]
Independent Cornish family brewer and pub company St Austell Brewery has hired TMW Unlimited as its lead creative agency after a competitive pitch that kicked-off in January. The agency will be responsible for above-the-line, digital and trade campaigns for St Austell’s portfolio, including flagship brand Tribute, as well their celebrated modern IPA, Proper Job. The […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
Hennessy is celebrating its much-revered Paradis Imperial this season, by creating the ultimate in luxury private dining and tasting experiences at Four Seasons Hotel London at Park Lane. The Hennessy Experience Room showcases a unique approach to cognac and cuisine pairing with Paradis Imperial – crafted from the house’s rarest and oldest selection of eaux devies – elevating the dining experience […]
We Are Social has been appointed by Sanpellegrino, the Italian beverage company synonymous with the highest quality, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will work across Sanpellegrino’s Italian brands including S. Pellegrino, Acqua Panna and Sanpellegrino soft drinks, globally, to further build its social, […]
This World Poetry Day (March 21st), coffee roaster Julius Meinl and critically acclaimed musician, JP Cooper, invites coffee and tea lovers to unleash their inner poet and have their written word serve as currency for the day. The opportunity comes as part of the fifth annual Pay With A Poem initiative, which will see JP […]
Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]