Historic, family owned distillery WH Palmer released its Palmers 44 gin with newly rejuvenated packaging to celebrate 200 years of distilling. The refined design, by Nude Brand Creation, provides restrained cut through in a competitive and evolving category. Inspired by the elegance of the 1920s, Nude’s design honours the shining light of the family Angela […]
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]
The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain – the world’s 2nd largest market for gin – and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]
Media and entertainment business Time Out is branching out with the unveiling of a culinary and cultural experience that promises to combine high-end food, drink and art. Time Out Market New York will be located on a prime waterfront site overlooking the East River, sandwiched between the Brooklyn and Manhattan Bridges. Opening in the fourth […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
FrieslandCampina UK has appointed Wayne Thompson as its new customer marketing manager. The appointment signifies a step change in approach from FrieslandCampina UK as it looks to partner more closely with the grocery retailers. Wayne first joined FrieslandCampina UK in September 2017 from Sainsbury’s, where he was a buyer for bakery, cake and sweet treats. After […]
Britvic-owned Robinsons Fruit Shoot released their latest ‘It’s my thing’ campaign advert celebrating the magical moments when children find their passions, while supporting them with the perfect drink to sustain them on their adventures; Fruit Shoot. The hero 30” TV advert by Saatchi & Saatchi London, follows three children lost in the joyous pursuit of […]
Silver Agency, a leading full-service agency, has created a new brand identity for BAM Life, as it evolves to being the UK’s first organic, completely natural, flavoured milk. Silver was tasked with increasing brand awareness and driving retail trial of BAM Life by communicating the brand’s move to organic. Silver drew on BAM Life’s core […]
Fruitbowl Digital has acquired digital and social duties of the popular household beverage brand, Society Tea from the Hasmukhrai & Co consortium. The account was acquired by the agency following a multi-agency pitch. Established in 1933, Society Tea is now more than just a household name. With a legacy of being a part of the […]