As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]
British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Having worked with TicketyBrew since its inception in 2013, Carter Wong has helped refine the brand’s structure and visual identity following the rapid expansion of the product range. Having launched with a core range of three beers, TicketyBrew […]
To convey all the character and consistency of the line of wines Medalla Real, Viña Santa Rita and MRM//MCCANN turn to the art of cinema. Together, they launched the shortfilm “Decanted”, presenting the story of a enologist whose passion for his work is driven by a constant pursuit for excellence in the making on […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
Himalayan Sparkling, India first premium mineral sparkling water introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a one-of-its-kind packaging, the innovative sound cap bottle […]
A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
Historic, family owned distillery WH Palmer released its Palmers 44 gin with newly rejuvenated packaging to celebrate 200 years of distilling. The refined design, by Nude Brand Creation, provides restrained cut through in a competitive and evolving category. Inspired by the elegance of the 1920s, Nude’s design honours the shining light of the family Angela […]
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]
The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain – the world’s 2nd largest market for gin – and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]