Independent Cornish family brewer and pub company St Austell Brewery has hired TMW Unlimited as its lead creative agency after a competitive pitch that kicked-off in January. The agency will be responsible for above-the-line, digital and trade campaigns for St Austell’s portfolio, including flagship brand Tribute, as well their celebrated modern IPA, Proper Job.
The agency’s first work will break in Spring 2018. TMW Unlimited has been tasked with creating a national campaign for Proper Job that drives awareness in the on and off trade and promotes the IPA’s award-winning taste credentials.
Laura Hicks, Beer Brand Marketing Manager at St Austell Brewery, said: “TMW Unlimited’s wide-ranging service offer, coupled with the team’s inspired creativity, make them a great fit for St Austell. We’re thrilled to working together.”
Chris Pearce, CEO at TMW Unlimited commented: “St Austell’s has so many well-loved brands, not least Proper Job and Tribute, with a strong loyal following in the South West. We’re looking forward to spreading that brand love and fame beyond the region.”
Source: TMW Unlimited