Blu – Marketing Communication News

Blu appoints MSQ Partners & Hyperactive to UK launch of myblu

By newsroom on June 4, 2018 Agency, Latest, Marketing

blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu […]

Blu unveils ‘independent spirits’ in global campaign

By newsroom on April 4, 2016 Advertising, Latest

Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier in 2016. The Corner has created a range of ads featuring five characters – a motorcyclist, a comedian, a drag queen, a model and a pilot – who represent independent spirits carving their own path […]