CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]
Published By Phaidon on Feb. 24th, Book Weaves a Narrative Around the Influential Studio’s Three-Decade-Plus Through The Lens Of Their Best Known Work For Amazon, McDonald’s, Metallica, And More Phaidon is delighted to present “I Love It. What Is It?,” available on February 24th in the UK wherever books are sold. This inspiring volume is […]
Authored by CEO David A. Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO David A. Yovanno, which explores the collaborative relationship between businesses and their partners. It provides actionable insights for businesses to reach objectives, such as securing new-to-file customers, increasing […]
One of the founders of Lucky Generals, Andy Nairn, has launched his first book. GO LUCK YOURSELF explores the power of luck in building a brand. It’s published by Harriman House (whose other authors include Dave Trott and Richard Shotton) and is available for pre-order now, for a June launch. In the book, Nairn (who […]
More than 200 of the UK’s leading marketers have joined forces to raise awareness and vital funds for NHS workers affected by the coronavirus pandemic through the publication of a new book entitled ‘Excerpts from Experts: Marketing.’ Spearheaded by one of the industry’s foremost leadership recruitment businesses, Fortune Hill, the near-400-page book includes insights from the prominent marketing industry […]
Unicef Next Generation has released Words By, a book of collected poems and stories from 138 diverse voices, designed by London studio Charlie Smith Design. The book and accompanying website celebrate our humanity by bringing together experiences of individuals from all walks of life. Working with Unicef Next Generation, Charlie Smith Design created the Words […]
Red Bee, the creative agency, announced its appointment by HarperCollins to promote a wave of fiction and non-fiction releases, via a series of online trailers. Red Bee has been tasked with showcasing c. 20 new books per year, creating bespoke videos for each, which will be promoted via HarperCollins’ social channels. The aim is to […]
Commuters in London were given the chance to be President for the day and take their seat in a replica Oval Office, to celebrate the summer’s most talked-about book, The President Is Missing. The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate […]
They support the words ‘Fearless Creativity’ on their logo, so it’s quite fitting that for their 10th anniversary Taxi Studio have published The Little Book Of Phobias. Speaking about the keepsake Taxi had this to say: “Most experts agree that the first step towards mastering your fears, whatever they may be, is to face up […]