The Channel That Stole Christmas

By Callum McCahon, Strategy Director, Born Social.

The Channel That Stole Christmas

“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year.  We knew they were going to look different this year, how could they not? […]

Born Social Announce Strategic Hire

Born Social Announce Strategic Hire

Social Media Agency, Born Social, has appointed Will Menko to the role of strategist following a year of continued growth. As a former integrated account specialist turned strategist, Will joins with a varied skillset and a lateral knowledge of the industry. Before joining Born Social, Will worked as a planner at creative content agency, Digital Natives, […]

Consumers turned off by brand culture-killers

New research reveals consumers value ‘authenticity’, ‘commitment’, ‘relevance’ and ‘creativity’ in advertising, but brands aren’t delivering

Consumers turned off by brand culture-killers

 New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right. Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the […]