By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]
Social Media Agency, Born Social, has appointed Will Menko to the role of strategist following a year of continued growth. As a former integrated account specialist turned strategist, Will joins with a varied skillset and a lateral knowledge of the industry. Before joining Born Social, Will worked as a planner at creative content agency, Digital Natives, […]
New research reveals consumers value ‘authenticity’, ‘commitment’, ‘relevance’ and ‘creativity’ in advertising, but brands aren’t delivering
New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right. Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the […]