When the world says new, we say New Again Vinted, Europe’s leading second-hand fashion marketplace and the go-to destination for all kinds of pre-loved items, is today announcing the launch of its first-ever brand platform, ‘New Again.’ This evolution strengthens Vinted’s identity in the second-hand market while paving the way for expansion beyond clothing. The refined […]
With an ambition to redefine beauty, IsaDora has presented a new brand platform, visual identity and packaging design created together with the Scandinavian consumer branding agency Everland. Inspired by its 40-year-old heritage, it brings to market what few others can do: Swedish genuineness. Few brands have thrived beyond a decade in an industry notoriously obsessed […]
American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]