Today, O2 and its global creative agency of record VCCP unveil a new brand platform and positioning, centred around connecting customers with life’s most exciting moments and reinforcing the brand as ‘Essential For Living’. The new brand platform revisits the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. It emphasises the excitement and rewards […]
When the world says new, we say New Again Vinted, Europe’s leading second-hand fashion marketplace and the go-to destination for all kinds of pre-loved items, is today announcing the launch of its first-ever brand platform, ‘New Again.’ This evolution strengthens Vinted’s identity in the second-hand market while paving the way for expansion beyond clothing. The refined […]
With an ambition to redefine beauty, IsaDora has presented a new brand platform, visual identity and packaging design created together with the Scandinavian consumer branding agency Everland. Inspired by its 40-year-old heritage, it brings to market what few others can do: Swedish genuineness. Few brands have thrived beyond a decade in an industry notoriously obsessed […]
American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]