Japan Airlines elevates global visual identity with Jellyfish

Japan Airlines elevates global visual identity with Jellyfish

Digital marketing company Jellyfish takes the iconic airline’s visual identity to the next level for overseas markets Leading digital marketing business Jellyfish today announces a partnership with one of the world’s most iconic airlines, Japan Airlines, to create an entirely new look and feel for the brand. Jellyfish worked alongside the airline’s international marketing team […]

The future we share: Building an award-winning brand for dairy pioneer Horizon Organic

The future we share: Building an award-winning brand for dairy pioneer Horizon Organic

Co-created with Elmwood New York, the new identity honors heritage while inspiring a collaborative future for communities, farmers, and the environment– in work recognized by the Graphis Design Awards Elmwood New York, a leading design consultancy, reveals the story behind its comprehensive brand refresh for Horizon Organic, America’s pioneering dairy brand. This collaboration redefines Horizon Organic’s […]

Addison Group Talent Solutions Brand Refresh Reiterates “People-First” Commitment

Addison Group Talent Solutions Brand Refresh Reiterates “People-First” Commitment

Addison Group, a leading professional services parent company that includes brands specializing in staffing, consulting, and executive search, recently launched a new website and refreshed brand for its talent solutions business unit. The change comes as Addison Group celebrates 25 years of empowering people through the company’s expertise in talent solutions. “All of our different […]

Dallas-Based Bad Chicken Taps Vigor for Brand Refresh

Dallas-Based Bad Chicken Taps Vigor for Brand Refresh

Agency work includes brand identity, signage, packaging, menu, merch and more for launch of first Bad Chicken standalone location Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand […]

Thomson Reuters unveils brand evolution, empowering professionals in a world of complexity

Thomson Reuters unveils brand evolution, empowering professionals in a world of complexity

Thomson Reuters (TSX/NYSE: TRI), a global content and technology company, today announced an updated brand, representing its commitment to address the needs of professionals operating within an ever-evolving landscape. Undergoing the first brand refresh in 16 years, the new Thomson Reuters brand further signifies its commitment to investing in market-leading products and technology that leverage […]

HOMETHINGS REBRANDS AND INTRODUCES UK’S FIRST ON SHELF HOUSEHOLD REFILL DISPENSER

HOMETHINGS REBRANDS AND INTRODUCES UK’S FIRST ON SHELF HOUSEHOLD REFILL DISPENSER

Homethings – the most innovative challenger brand in Home Care  – today reveals its plans for a brand-new look across its retail product packaging. Executed in partnership with Belief Machines, the refresh aims to educate consumers and land simple benefit-led messaging. The bright and bold creative speaks directly to eco-active shoppers looking to make sustainable choices […]

Plant Pioneers, successful plant-based brand offering by Sainsbury’s, has received a major update courtesy of strategic design agency Foster & Baylis.

Plant Pioneers, successful plant-based brand offering by Sainsbury’s, has received a major update courtesy of strategic design agency Foster & Baylis.

Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient […]

BRAND REFRESH FOR RECYCLING LIVES

BRAND REFRESH FOR RECYCLING LIVES

Recycling and waste management company Recycling Lives has today announced a brand refresh, including a new brand strategy and evolved messaging, along with a new website, brand film and strapline that truly reflects its purpose, beliefs, and goals.  The new look and feel, developed in conjunction with its employees and clients, has been designed to […]

62ABOVE Debuts Brand Refresh and ‘Raise Your Glass’ Campaign for Temecula Wines

<strong>62ABOVE Debuts Brand Refresh and ‘Raise Your Glass’ Campaign for Temecula Wines</strong>

Independent creative marketing agency 62ABOVE has created and launched a rebrand for The Temecula Valley Winegrowers Association (TVWA) that includes a new logo, website and video, according to agency Founder and Chief Relationships Officer, Jon Bailey. Working with Executive Director of the TVWA, Krista Chaich, 62ABOVE created a campaign designed to highlight the region’s approachability, […]

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]