Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]
GumGum, an artificial intelligence company with deep expertise in computer vision, released market research findings, conducted in concert with Custom, Digiday Media’s creative content agency, examining the brand safety crisis impacting the advertising industry. The in-depth study investigates how brands, agencies and publishers are addressing this issue while also examining the ways to help identify […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]