Strength from the floor up. With the launch of its science-backed pelvic floor supplements, community-driven women’s wellness brand Jude enters a new chapter – unveiling a powerful new identity created by branding agency Derek&Eric. Moving into her power Since launching in 2022, Jude has been raising the bar in bladder health. What began as a […]
People of Prominence has rebranded as The Prominence Collective, marking a new chapter for the Manchester-based PR and communications consultancy as it continues to expand its work with businesses, non-profits and senior leaders across the UK. The move reflects how the consultancy’s work has developed over the past year. While the original name grew from […]
An Opinion Piece by OXO USA The modern concept of luxury is not limited to what it used to be. It has reduced the element of “show off” and become more about making consumers feel premium. The reason is that modern consumers care more about the values, identity, and emotional depth of luxury brands than […]
For the first time in 44 years, BBH has launched a new visual identity Driven by the same progressive spirit that has defined the agency for over four decades, BBH (Bartle Bogle Hegarty) today unveils a refreshed visual identity that honours its storied heritage while sharpening its focus on the future of creative excellence. Since […]
A global brand refresh of skincare brand Simple has launched, elevating its Active Skin Barrier Care range to create a clearer distinction from its core range. Designed by international branding and design consultancy Lonsdale, the new identity reaffirms the Unilever brand’s expertise in uncomplicated, effective, and affordable skincare. The new range is rolling out in […]
Independent brand agency Brandon is pleased to share news of its collaboration with household cleaning brand Fabulosa, which includes the launch of a new visual brand identity system, portfolio architecture strategy, and packaging design system. “Fabulosa might just be the greatest challenger brand story post-Covid. In 2019, Mike and James Sharpe identified an opportunity for […]
forpeople, a global creative studio, has partnered with international development charity Tree Aid to deliver a comprehensive pro bono rebrand, unveiled today alongside Tree Aid’s new website launch. Centred around how trees and people can thrive together, the bold new brand strategy and visual identity focus on highlighting and empowering the communities across Africa that are behind […]
BritBox, the leading streaming service for British television in North America, Australia and the Nordics, has unveiled a refined new brand identity designed in partnership with creative company Sibling Rivalry. Building on BritBox’s existing equity and profitable position in the market, Sibling Rivalry’s brief was to evolve, rather than reinvent, the brand for today’s viewer. […]
Marylebone Cricket Club (MCC), owners of Lord’s Cricket Ground, has unveiled a new visual identity for its team London Spirit, with strategy led by creative agency of record VCCP and branding and design agency SomeOne. After investment from the US-based tech investment group Tech Titans (which includes CEOs from some of the world’s largest tech companies) The Hundred team London Spirit’s brand has been reimagined […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such […]