Korean Air is ready for take-off with a modern new look designed by global brand, experience and marketing consultancy Lippincott, elevating the national carrier to a premium international airline and expanding Seoul’s role as a global aviation hub. It is the first brand refresh since 1984 and only the second in the airline’s 55-year history. […]
Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure—a spirit that has driven A&K since its founding in 1962—while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives […]
The world of travel has changed. Today’s travellers are looking for something different. Experience-driven, digitally savvy, and seeking authenticity over extravagance, they’re looking for meaning, immersive personal experiences and journeys they won’t forget. Kuoni, once an iconic travel brand, had become pigeonholed as luxury Indian Ocean honeymoons, limiting its broader appeal and relevance. Perceived as […]
Leading brand design agency B&B studio hires three new designers, bolstering the agency’s creative expertise across visual identity, packaging design and brand world for consumer brands. Gali Lucas joins B&B studio as Design Director, having held previous roles at Vault 49 and Design Bridge. Ben Fullerton also joins B&B as Design Director, having previously worked […]
NX Nippon Express, the global logistics leader, has launched “Anything to Anywhere,” a bold new awareness campaign to amplify its presence in the European and North American markets. Created by branding agency WMH&I, the campaign’s central idea, Anything to Anywhere, underscores NX’s unique promise: nothing is undeliverable, and nowhere is unreachable. Whether it’s museum artifacts, cutting-edge […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
Interbrand, the world’s leading brand consultancy, has announced the appointment of Fura Jóhannesdóttir as Global Chief Creative Officer. With extensive experience in brand excellence, Fura will lead Interbrand’s global creative community at a moment of critical and significant growth for the agency, overseeing design, experience and digital divisions across The Americas, EMEA and Asia. She […]
Breadstall to open first site in Soho after Without’s repositioning of pizza makers to pizza bakers How do you go from single site retail into one of London’s most crowded sectors? Challenged by Honest Burgers co-founder Dorian Waite and baker Sebastian Vince to turn their pizza van into a brand, Without identified Breadstall’s difference with […]
The cult coffee company has new branding to mark its 10 year anniversary Branding and design agency NOT Wieden+Kennedy today share a new visual identity and packaging approach for popular London-based roasters, Dark Arts Coffee. The new identity is based on the concept of Joyful Nihilism, inspired by the style of the company’s signage from their much-loved […]
Leading brand design agency Lewis Moberly has created the structural and brand design for The 18 for The Glenrothes, the latest chapter in its long-term partnership with brand-owner Edrington Group. The Glenrothes 18-year-old is the latest pillar of The Glenrothes rare whisky portfolio all deeply connected to The Glenrothes private estate in Speyside in Scotland. […]