Independent branding and design network Lonsdale+Partners has announced the appointment of Jocelyne Henri Danet as Group Managing Director, effective 1 July.
Working alongside President Frédéric Messian, Henri Danet will drive commercial momentum and growth for the Group. She will lead business units across Paris, Singapore and New York including brand and design agency Lonsdale and creative agency forceMajeure.
After building her career in France and the United States at agencies including Siegel+Gale and Dragon Rouge, Henri Danet joined Lonsdale in 2017. Since her 2022 appointment to the role of Global Chief Growth Officer, she has led the Group’s international transformation from its Paris location to Singapore and New York through a combination of acquisition and expansion. Henri Danet has also overseen the growth of Lonsdale+Partners’ major global accounts, including: Coca-Cola, Mondelez, Colgate Palmolive, and Sodexo.
Frédéric Messian, President of Lonsdale+Partners, says: “In her nine years with the Group, Jocelyne has developed a precise understanding of what makes Lonsdale+Partners distinctive: an ability to combine complementary areas of expertise to build strong, innovative, and differentiated brand experiences that are consistent across all touchpoints and markets. Her appointment is designed to strengthen this capability in service of major international brands, in an environment undergoing profound cultural and technological change.”
Messian continues: “I am very pleased to continue my collaboration with Jocelyne in an expanded capacity. Her dual expertise – spanning major global groups and network management – is a valuable asset for our development. Jocelyne’s leadership, deep knowledge of our business, and ability to bring clients and teams together around ambitious projects will be decisive in supporting our growth objectives.”
Jocelyne Henri Danet, Group Managing Director of Lonsdale+Partners, says: “Lonsdale has something rare: a demanding brand culture, talented teams across three continents, and a true independence that allows us to place ourselves entirely at the service of our clients. My ambition is simple: to ensure that this strength is mobilised even more effectively, and made even more visible, for the brands that trust us today and those we wish to serve tomorrow.”
Source: Lonsdale+Partners

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