North-West based design studio Into the Light have rebranded Regal, a leading UK wholesaler and distributor of FMCG products, based in Merseyside. The major rebrand is a key part of Regal’s ambitious growth plans for 2024 and beyond. The fresh, contemporary new look is based around a central smile logo, reflecting the business’s open, warm […]
MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel. How did […]
Expert-led skincare brand E45 today unveils a new brand world experience designed to elevate and modernise its iconic heritage. The strategic revamp, developed in a close partnership between E45 parent company Karo Healthcare and global design consultancy Elmwood, delivers the architecture for meaningful, emotive and flexible storytelling via a wide-ranging series of assets. These include a subtly refined brand mark, […]
B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. The Blade Masters since […]
STOP THE TRAFFIK, the global charity dedicated to bringing an end to human trafficking worldwide, is unveiling its new brand identity, designed by Fold7Design. The organisation has succeeded in helping millions of people around the world over the past two decades but, after operating under the radar for much of that time, STOP THE TRAFFIK […]
B&B studio has worked with founder Caragh Keane to create SUPERKEEN, a food and wellness brand designed to support an anti-inflammatory lifestyle. Inspired by Caragh’s own diagnosis of auto-immune disease lupus, and her experiences with the ‘Auto Immune Protocol’ (AIP) way of eating, SUPERKEEN is launching with a range of allergen-free cereals powered by tiger […]
Brand transformation and creative change agency Born Ugly today announces the launch of its ‘Ugly Ducklings’ initiative to champion and showcase the raw ideas of emerging creatives throughout the country. The initiative sees Born Ugly partner with the Universities of Leeds, Lincoln, Salford, Norwich and Nottingham Trent to offer students outside of London an opportunity […]
“Amplifying the whispers of Mother Aruba” A National Park Foundation (now the Aruba Conservation Foundation) is the conservation on Aruba, tasked with protecting over 24% of the island’s natural habitat. Branding agency, How&How, partnered with ACF to create a new brand capable of rallying local support for Aruba’s caves, wetlands, mangroves, dunes and the flora […]
Independent brand design agency Vault49 share the appointment of Rose Akehurst as Managing Director of its London studio. Rose joins the global agency from an eight-year stint at Design Bridge and Partners where she held several posts across its New York and London studios, most recently as Head of Growth UK. Jonathan Kenyon, Co-Founder of […]
With new strategy and branding developed by JKR, and new brand platform developed by AMV BBDO, charity aims to reconnect with society and inspire a million kind acts for animals For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a […]