Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning – and younger. Gen Z is yesterday’s news; it’s all about Gen […]
Design-first innovation company recognized globally for reimagining the traditional agency model 404 Innovation Studio is celebrating its second anniversary, continuing its mission to challenge the traditional agency model and create narratives, products, and experiences that people wish existed. Founded in 2023, 404 is a design-first innovation studio. Its founders believe that change in the advertising and […]
The founders of The Cornish Jar don’t do ‘normal’ and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland […]
Cheeky Panda, who makes everyday essentials such as toilet paper, kitchen roll, facial tissues, facial wipes and more from sustainable bamboo has unveiled a bold new brand identity and packaging refresh as it steps into its next phase of growth. Working with B&B studio on the new packaging design, they have introduced fresh desirability and standout iconicity […]
Brand’s fresh, joyful new look designed to appeal to all Americans, conveying affordable access to high-quality eye care America’s Best, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), is excited to announce today a monumental visual brand transformation that promises to continue redefining accessible eye care across the nation. In collaboration with creative […]
— The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]
Brandon, a leading advertising agency for pet care and consumer brands, has unveiled its latest strategic guide: Love-Driven Branding – The New Rules of Pet Care Marketing. The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, speak up, and connect. “The research confirms what pet parents have felt for […]
After 15 years of designing and crafting for aspirational brands, creative studio Butterfly Cannon is further expanding its offer in the brand communications space. The shift has come organically, driven by client requests to bring the same level of beauty and craft into their storytelling across more channels, with an enhanced focus on digital and social […]
B&B studio has worked with The REAL Co. on a refresh of its REAL brand identity and packaging design, empowering the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers. The new design brings greater clarity and credibility across the range, combining a simplified system with meaningful messaging and a more considered […]
July 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]