B&B studio re-imagines REAL as the definitive alcohol-free wine alternative.

B&B studio re-imagines REAL as the definitive alcohol-free wine alternative.

B&B studio has worked with The REAL Co. on a refresh of its REAL brand identity and packaging design, empowering the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers. The new design brings greater clarity and credibility across the range, combining a simplified system with meaningful messaging and a more considered […]

Five questions with Jenny Stanley and GS1

Five questions with Jenny Stanley and GS1

July 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

Meet the Seattle Mutiny: A New Name Recommendation for the Seattle Professional Women’s Hockey League Franchise

Meet the Seattle Mutiny: A New Name Recommendation for the Seattle Professional Women’s Hockey League Franchise

Creative agency VSA Partners recently proposed the new name and logo in a bid to develop the burgeoning team’s identity. At the end of the 2024–25 season, the Professional Women’s Hockey League (PWHL) announced the addition of its Seattle franchise. While this expansion team is still unnamed, creative agency VSA Partners couldn’t wait to welcome […]

TBA Outdoors Rebrands to UNTAMED with Fierce New Identity

TBA Outdoors Rebrands to UNTAMED with Fierce New Identity

TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Untamed. This isn’t just a name change; it’s a declaration of intent. Fueled by grit and a mission to disrupt the status quo, Untamed enters the wild with a sharpened focus on integrated, results-obsessed strategies built to help outdoor brands thrive. In a landscape where […]

B&B studio continues its partnership with adaptogenic experts The Herbtender with positioning and packaging design for a new range of organic herbal teas

B&B studio continues its partnership with adaptogenic experts The Herbtender with positioning and packaging design for a new range of organic herbal teas

B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]

Butterfly Cannon expands its creative leadership with the appointment of Creative Director Thomas Lacey

Butterfly Cannon expands its creative leadership with the appointment of Creative Director Thomas Lacey

Butterfly Cannon, the award-winning creative studio known for creating aspirational brands, continues to evolve its offer with the appointment of Thomas Lacey as Creative Director. A multidisciplinary talent whose career spans branding and advertising, Thomas joins from Here Design and Otherway, bringing with him over 15 years of experience building brands with impact and imagination. […]

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