FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLocke Brazil—a global agency part of groups Omnicom, ABC Group, and DDB Latina—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written […]
Ford Brazil and the advertising agency GTB have created an unusual action to conclude the partnership with 2019’s Brazilian Basketball League season. If you are a fan of basketball, you know that it doesn’t matter who is playing, or where a team is playing; you will hear shoes squeaking on the court. And if you […]
Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honour of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production […]
In a campaign to reinforce the Asian Flavors of NISSIN Foods Brasil, the company presents its newest executive – straight from Japan. Gotsui Wasabi, is a superstar monster who, after having his TV show canceled, took a trip around the world looking for a new job. Knowing how successful NISSIN has been over the last 50 years […]
During the friendly football match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil’s football teams, used the telepresence technology […]
In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This […]
Based on the principle that men and women have different rhythms during sexual relations, Jontex is introducing a new product: “Synchronised Orgasm,” a condom that prolongs the man’s erection while stimulating the woman’s pleasure, so that both may reach climax together. In order to publicise the product, BETC/Havas created a communication campaign that uses printed media, Facebook and Instagram […]
In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.” To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master. […]
The new campaign “Destinations” created by the Z+ HAVAS agency for the Viagem e Turismo travel website brings posters that fuse images from different scenarios around the world. To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the […]