Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’

Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’

Meet ‘Brahma Phone’: A phone created by a brand who understands everything about Carnival and nothing about cell phones AMBEV’s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy […]

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Service in GTA RP will help players being harassed or targeted by violence to file police reports without leaving the game, in a groundbreaking initiative to ensure justice both online and in the real world After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), […]

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the bay before it was polluted and calls for better waste management and environmental preservation through the fragrance “Extinto”. The initiative will continue on to another four continents According to the UN, every year, over 2 […]

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]

Campaign by Africa Creative Exposes Deadly Kidney Problems That Burden the Trans Community and in Partnership with Doctors Launch Lingerie That Can Save Lives

Campaign by Africa Creative Exposes Deadly Kidney Problems That Burden the Trans Community and in Partnership with Doctors Launch Lingerie That Can Save Lives

Ads depict use of tapes, strings, and superglue to hide genitals and spotlight an alternative product from Truccs and propose legislative action in Brazil Brazil is the country that kills the most trans women in the world. Since most of them keep their male genitals, hiding their genitals is a way of making themselves invisible to […]

The largest pharmacy chain in Brazil transforms 40 thousand attendants into “Grandchildren” to help the Baby Boomer generation adapt to digital tools

The largest pharmacy chain in Brazil transforms 40 thousand attendants into “Grandchildren” to help the Baby Boomer generation adapt to digital tools

Pharmacy chains use their in-store team as a channel for acquiring app installations and gain digital market share with the lowest cost of downloads in the market Brazil’s largest pharmacy chain, composed of the brands Raia and Drogasil, showcases their case titled “40 Thousand Step Grandchildren”, which has been helping the Baby Boomer generation – […]

It’s payback time, Germany. Brazil sends 7 Gols back to Germany

It’s payback time, Germany. <strong>Brazil sends 7 Gols back to Germany</strong>

It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]

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