Against Breast Cancer unveils a unique diamond that will help save thousands of lives

Against Breast Cancer unveils a unique diamond that will help save thousands of lives

Danielle Callaghan, a 30-year-old breast cancer patient, cuts off a lock of her hair to create a beautiful, unique diamond that symbolises her fight against Breast Cancer. Throughout Breast Cancer Awareness Month, she will share her story and invite people to donate on mostpreciousstone.com to raise the diamond’s value and make it the most precious […]

ROTHCO creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month

ROTHCO creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month

 If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness […]