LOVE unveil new vodka brand for BrewDog – Rogue Wave – a tribute to founder’s one-armed cousin

LOVE unveil new vodka brand for BrewDog – Rogue Wave – a tribute to founder’s one-armed cousin

Manchester creative agency LOVE has unveiled its third brand design job for BrewDog since signing up for an equity partnership deal at the start of 2019. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage and their dedication to quality distilling, born from the waters of the North Sea. The agency […]

LOVE Reveals New Packaging Design for BrewDog Gin, LoneWolf

LOVE Reveals New Packaging Design for BrewDog Gin, LoneWolf

Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]